Privacy policy
LYLA Privacy Policy
Last updated: 9 July, 2026
This Privacy Policy outlines how LYLA collects, uses, stores and discloses your personal information when you visit, use our services, make a purchase from lyla.se, contact us, sign up for marketing, submit a review or otherwise communicate with us.
LYLA is operated by Vindra Sverige AB, company registration number 559476-2667, Box 29110, 100 52 Stockholm, Sweden. Vindra Sverige AB is the data controller for the personal information described in this Privacy Policy, unless otherwise stated.
For questions about this Privacy Policy or to exercise your privacy rights, contact us at info@lyla.se.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons.
We will post the revised policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources as described below. The information we collect and use depends on how you interact with us.
In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce any applicable terms of service, prevent fraud, protect our business, and protect or defend the Services, our rights, and the rights of our users and others.
What Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and use our Services. "Personal information" refers to information that identifies, relates to, describes, or can reasonably be associated with you.
The following sections describe the categories and types of personal information we collect.
Information We Collect Directly from You
The information you provide directly to us through the Services may include:
- Basic contact details such as your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number, order number and order contents.
- Account information, if you create or use a customer account.
- Shopping information such as the items you view, place in your cart, purchase, return or add to your wishlist.
- Customer support information that you provide when communicating with us, for example when contacting customer service, submitting a return request, complaint, product issue or other message.
- Review information, photos or other content you choose to submit, for example product reviews or customer feedback.
- Marketing preferences, such as your newsletter or SMS marketing consent and communication preferences.
Some features of the Services may require you to provide certain information about yourself. If you choose not to provide this information, you may not be able to access certain features or complete certain purchases.
Information We Collect Through Cookies
We automatically collect certain information about your interaction with the Services through the use of cookies, pixels and similar technologies.
This may include device information, browser details, network connection information, IP address, website usage data, pages viewed, products viewed, shopping activity, referral source, campaign information and other details regarding your interactions with the Services.
Information We Obtain from Third Parties
We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Payment providers and fraud prevention services that help process payments, verify transactions and prevent fraud.
- Shipping, fulfillment and logistics partners that help us deliver orders and manage returns.
- Customer service tools, marketing platforms, analytics providers, advertising platforms and review platforms that help us operate and improve our business.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. However, we are not responsible for the accuracy of the information provided by third parties or for their own policies or practices.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to fulfill our contract with you, including processing orders, payments, deliveries, returns, exchanges, complaints and customer service matters.
Marketing and Advertising
We use your personal information for marketing purposes, such as sending promotional communications via email, SMS or other channels, where permitted by law.
Security and Fraud Prevention
We use your information to detect, prevent and investigate fraudulent, illegal or malicious activities, protect our business and protect our customers.
Communicating with You
We use your personal information to provide customer support, respond to your questions, manage your requests and improve our services.
Legal Compliance
We use your personal information when required to comply with accounting, tax, consumer law, product safety, customs, fraud prevention, legal claims or requests from authorities.
Legal Basis for Processing
We process your personal information only when we have a legal basis to do so.
Depending on the purpose, we rely on one or more of the following legal bases:
- Performance of a contract, for example when we process orders, payments, deliveries, returns and customer service related to your purchase.
- Legal obligation, for example when we keep accounting records, comply with tax rules, consumer law, product safety requirements, customs rules or requests from authorities.
- Consent, for example when required for email/SMS marketing, cookies, pixels or similar technologies.
- Legitimate interest, for example to improve our services, prevent fraud, handle customer service matters, protect our business and defend legal claims.
Where processing is based on consent, you may withdraw your consent at any time.
Cookies
We use cookies, pixels and similar technologies on lyla.se.
Some cookies are necessary for the website and checkout to work. Other cookies may be used for analytics, personalization, marketing measurement and advertising.
Where required by law, we ask for your consent before using non-essential cookies, pixels or similar technologies. You can manage your cookie preferences through our cookie banner or browser settings.
Examples of cookie purposes include:
- Necessary website and checkout functions
- Remembering preferences
- Analytics
- Marketing measurement
- Personalized advertising and retargeting
How We Disclose Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate purposes as described in this Privacy Policy, including:
- E-commerce platform providers, such as Shopify
- Payment providers and fraud prevention services
- Shipping, fulfillment and logistics partners
- Customer service tools
- Email and SMS marketing providers
- Review platforms
- Analytics providers
- Advertising platforms, such as social media and search advertising providers
- IT, hosting and security providers
- Accounting, legal and professional advisors
- Authorities, courts or regulators when required by law
We may also disclose personal information in the event of a merger, acquisition, restructuring or sale of assets, or when required to comply with law, protect our rights, prevent fraud, protect customers or defend legal claims.
Payments
Payments are processed by third-party payment providers. LYLA does not store full card details.
Payment providers process payment information in order to complete the payment, prevent fraud and comply with legal requirements.
User-Generated Content
If you post content such as product reviews, photos or comments on public areas of the Services, that content may be visible to others.
We cannot control how others may use or share publicly accessible information.
Third-Party Websites and Links
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of these third-party sites.
We encourage you to review their privacy policies before providing any personal information.
Children’s Data
Our Services are not intended for use by children. We do not knowingly collect personal information from individuals under 16.
If we become aware that we have collected personal information from a child, we will take steps to delete such information.
Security and Retention of Your Information
We take reasonable technical and organizational measures to protect your personal information, but no method of transmission or storage is completely secure.
We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Examples:
- Order and transaction information is kept as long as needed for accounting, tax, consumer law and legal claim purposes.
- Customer service communication is kept as long as needed to handle the matter and for follow-up, complaint or legal claim purposes.
- Marketing information is kept until you unsubscribe or withdraw your consent, unless we have another lawful reason to keep limited information, such as an unsubscribe record.
- Cookie and analytics data is kept according to the settings and retention periods of the relevant tools.
- Product safety, complaint and recall-related information may be kept for as long as needed to comply with product safety and legal obligations.
Your Rights and Choices
Depending on applicable law, you may have the following rights with respect to your personal information:
- Right to access: You may request access to the personal information we process about you.
- Right to correction: You may request that we correct inaccurate or incomplete information.
- Right to deletion: You may request that we delete your personal information.
- Right to restriction: You may request that we restrict the processing of your personal information.
- Right to object: You may object to processing based on legitimate interest and to direct marketing.
- Right to portability: You may request a copy of your personal information in a structured, commonly used and machine-readable format.
- Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.
These rights are not always absolute. For example, we may need to keep certain information to comply with legal obligations, handle orders, prevent fraud, resolve disputes or establish legal claims.
You may exercise your rights by contacting us at info@lyla.se. We may need to verify your identity before responding to certain requests.
Marketing Opt-Out
You can unsubscribe from email or SMS marketing at any time by using the unsubscribe link in our messages or by contacting us at info@lyla.se.
If you opt out of marketing, we may still send non-marketing messages related to your orders, returns, customer service matters, legal notices or product safety information.
International Data Transfers
Some of our service providers may process personal information outside the EU/EEA, for example in the United States or other countries where our service providers or their subcontractors operate.
When personal information is transferred outside the EU/EEA, we take steps to ensure that appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses or other lawful transfer mechanisms under applicable data protection law.
Complaints
If you have concerns about how we handle your personal information, please contact us at info@lyla.se.
If you are located in Sweden, you may also lodge a complaint with the Swedish Authority for Privacy Protection, Integritetsskyddsmyndigheten. If you are located elsewhere in the EU/EEA, you may contact your local data protection authority.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
LYLA / Vindra Sverige AB
Box 29110
100 52 Stockholm
Sweden
Email: info@lyla.se