Integritetspolicy

LYLA Privacy Policy

Last updated: 8 January , 2026

This Privacy Policy outlines how LYLA ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lyla.se ("the Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, please refrain from using or accessing any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will post the revised policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you over the past 12 months from a variety of sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users and others.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and use our Services. "Personal information" refers to data that identifies, relates to, describes, or is associated with you. The following sections describe the categories and types of personal information we collect.

Information We Collect Directly from You

The information you provide directly to us through the Services may include:

• Basic contact details such as your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, and security questions.
• Shopping information such as the items you view, place in your cart, or add to your wishlist.
• Customer support information that you provide when communicating with us, for example, when submitting a message through the Services.

Some features of the Services may require you to provide certain information about yourself. If you choose not to provide this information, you may not be able to access certain features of the Services.

Information We Collect Through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") through the use of cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser details, network connection information, your IP address, and other details regarding your interactions with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors who collect payment information (e.g., bank account, credit card details, billing address) to process your payments and fulfill your orders.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. However, we are not responsible for the accuracy of the information provided by third parties or for their policies or practices.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to fulfill our contract with you, including processing payments, handling orders, shipping, and managing returns and exchanges.
• Marketing and Advertising: We use your personal information for marketing purposes, such as sending promotional communications via email, SMS, or postal mail.
• Security and Fraud Prevention: We use your information to detect and investigate fraudulent, illegal, or malicious activities.
• Communicating with You: We use your personal information to provide customer support and improve our services.

Cookies

We use Cookies to improve our Site and Services, remember your preferences, and perform analytics to understand how users interact with our Services. You may adjust your browser settings to reject or remove Cookies, but doing so may affect your user experience.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes as described in this Privacy Policy, including:

• Service providers who perform tasks on our behalf, such as payment processing, IT management, customer support, and fulfillment services.
• Business and marketing partners, including Shopify, for advertising and promotional purposes.
• With your consent, such as when you use social media login integrations or request specific services.

We may also disclose personal information in the event of a merger, acquisition, or sale of assets, or as required by law (e.g., in response to a court order or subpoena).

User-Generated Content

If you post content such as product reviews on public areas of the Services, that content may be visible to anyone. We cannot control how others may use or share publicly accessible information.

Third-Party Websites and Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third-party sites, and we encourage you to review their privacy policies before providing any personal information.

Children’s Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from individuals under 16. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no method of transmission or storage is completely secure. We retain your information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Right to Access: You may request access to the personal information we hold about you.
• Right to Delete: You may request that we delete your personal information.
• Right to Correct: You may request that we correct inaccurate information.
• Right to Portability: You may request a copy of your personal information and ask us to transfer it to another party.
• Right to Opt-Out of Sale or Sharing: You may opt-out of the sale or sharing of your personal information for targeted advertising purposes.

You may exercise these rights by contacting us using the information provided below. We may require verification of your identity before responding to certain requests.

International Data Transfers

We may transfer, store, or process your personal information outside your country of residence, including in the United States. When we transfer your personal data internationally, we take appropriate steps to ensure it is treated securely and in accordance with applicable data protection laws.

Complaints

If you have concerns about how we handle your personal information, please contact us. You may also lodge a complaint with your local data protection authority if you are not satisfied with our response.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at info@lyla.se.